Universal Studios has commenced the initial recruitment phase for its first theme park in Europe, set to open in Bedford, UK. The ambitious project is expected to inject approximately £50 billion into the UK economy and generate up to 28,000 jobs by 2031, pending planning approval.
Situated on a 476-acre site that includes the former Kempston Hardwick brickworks, the resort will feature state-of-the-art immersive attractions, thrilling rollercoasters, and a 500-room hotel to accommodate visitors. Universal Studios Bedford will become the company’s sixth global location, joining established parks in Orlando, Hollywood, Beijing, Japan, and Singapore.
Universal Destinations and Experiences has launched a portal inviting prospective employees to register interest in future job opportunities, emphasizing a commitment to hiring locally. The company anticipates that 80% of its workforce will come from Bedford, Central Bedfordshire, Luton, and Milton Keynes.
Prime Minister Keir Starmer praised the announcement, highlighting its significance as the first Universal Studios park in Europe and its potential to put Bedford on the map as a major entertainment destination. He emphasized the project’s role in creating thousands of local jobs and attracting visitors and talent to the region.
During the construction phase, nearly 20,000 jobs are expected to be created, with an additional 8,000 roles in hospitality and creative sectors available once the park opens. An artist’s impression of the park reveals a central lake surrounded by themed ‘lands’, including multiple outdoor rollercoasters, dark rides, children’s attractions, and outdoor theatres.
Universal has also pledged substantial infrastructure improvements to support the development, including an expanded Wixams railway station and new slip roads on the A421.
Mark Woodbury, Chairman and CEO of Universal Destinations and Experiences, described the project as a significant opportunity to bring Universal’s brand and experiences to new audiences across the globe, marking a major milestone for the company and the UK alike.
