MINGORA, May 26, 2025 — As much of Pakistan endures soaring summer temperatures, Malam Jabba in Swat district has emerged as a haven for tourists seeking respite from the heat. Recent rainfall in the mountainous region has led to a dramatic drop in temperature, transforming the popular hill station into a cool retreat reminiscent of winter.
Chilly winds sweeping through the valley and mist-shrouded peaks have compelled many visitors to don winter apparel—jackets, mufflers, and shawls—unusual attire for the month of May. The unexpected weather shift has particularly surprised tourists arriving from southern cities such as Karachi and Hyderabad.
“We came here to escape the unbearable heat back home, but we didn’t expect this kind of cold in May,” remarked one visitor, describing the experience as both refreshing and mesmerizing.
Tourists praised the facilities provided by the Samsons Group, especially the iconic chairlift that ascends to the summit of the mountain, reaching an altitude of 9,000 feet. From the top, sweeping views of the Swat Valley have left visitors captivated.
Local cuisine has also seen a surge in popularity as the cold weather enhances the appeal of hot traditional delicacies. Steaming cups of jaggery (gur) tea and freshly fried fritters (pakoras) have become staple treats, delighting tourists and warming them against the chill.
Many described Malam Jabba as a place defined by peace, beauty, and serenity. One visitor shared, “It feels like time should stop here. We don’t want to leave.” Others echoed this sentiment, expressing reluctance to depart and cherishing the memories made.
Tourists also extended an open invitation to both domestic and international travelers, urging them to experience the natural splendor and tranquility of Swat. “If you want to witness true natural beauty and experience real peace, this is the place to be,” said a tourist.
The unexpected cold snap, combined with breathtaking landscapes and warm hospitality, has reinforced Malam Jabba’s reputation as one of Pakistan’s premier travel destinations.
