As the half-term break and summer peak season approach, the Lake District National Park Authority (LDNPA) has issued a renewed appeal for visitors to be respectful and responsible while enjoying the national park. The campaign, branded “Lake District Kind,” comes in response to increasing concerns over littering, abandoned disposable barbecues, illegal “fly camping,” and open fires in popular tourist areas.
With over 18 million annual visitors, the Lake District faces mounting pressure on its natural resources and infrastructure. The LDNPA has urged the public to avoid lighting fires or barbecues, to take all litter and dog waste home, to use public transport when possible, park responsibly, stay on designated paths, and plan visits in advance.
To amplify these messages, the authority is collaborating with social media influencers in an effort to reach a wider audience. Coordination with local partners — including Westmorland and Furness Council, Cumberland Council, United Utilities, Cumbria Police, and Cumbria Fire and Rescue Service — is also underway to tackle broader safety concerns. Among these efforts is the Cumbrian Water Safety Partnership, which aims to promote safe behavior around local bodies of water.
In addition, digital signage has been deployed on key entry routes into the national park to highlight fire risks and remind drivers of responsible parking practices.
Simon Hill, Visitor Management Lead at LDNPA, emphasized the importance of respectful tourism: “We encourage everyone who is looking forward to enjoying the Lake District to treat it with respect and be Lake District Kind. While most people do behave responsibly, we are saddened to see instances of littering, fly camping, and fires being lit. This isn’t just a blemish on the beautiful scenery – it can pose a real threat to safety, habitat, and wildlife.”
Hill further reminded the public that the Lake District is more than a tourist destination. “Its landscape is home to thousands and supports livelihoods. The National Park is for the enjoyment of all, and by visiting responsibly everyone can appreciate its inspirational scenery peacefully,” he said.
The LDNPA also clarified its position on wild camping, noting that while not officially permitted, it is generally tolerated if individuals remain discreet, stay only one night, and leave no trace.
