Merlin Entertainments, the global leader in branded entertainment destinations, has announced a landmark partnership with Paramount to introduce the United Kingdom’s first PAW Patrol-themed land at Chessington World of Adventures Resort, slated to open in 2026. The new attraction, based on the popular children’s series produced by Spin Master Entertainment, marks a significant expansion of Merlin’s portfolio aimed at engaging families with preschool-aged children.
This collaboration aligns with Merlin’s strategic approach to partnering with owners of leading intellectual properties, following its recent global alliance with Minecraft. By integrating high-profile brands into its parks, Merlin seeks to enhance its appeal to younger demographics, positioning itself for sustained future growth.
The forthcoming development at Chessington World of Adventures Resort—which features a theme park, zoo, aquarium, and themed hotels—will offer an unprecedented immersive experience. The project will feature four PAW Patrol-themed rides, bespoke guest accommodations, and a tailored retail experience designed to bring the beloved franchise to life.
Fiona Eastwood, CEO of Merlin Entertainments, emphasized the significance of the partnership: “We’re delighted to be joining forces with Paramount to bring PAW Patrol to life in one of our most popular U.K. theme parks. This partnership reinforces our position as the preferred partner for the world’s most beloved brands and enhances our offerings for families with younger children, a crucial segment for our future growth.”
Marie Marks, Senior Vice President of Global Experiences at Paramount, expressed enthusiasm for the project, stating: “We are thrilled to see the iconic PAW Patrol brand come to life at Chessington World of Adventures. Partnering with Merlin Entertainments to create the first fully themed PAW Patrol land in the U.K. is a significant milestone. Both Chessington and Nickelodeon share a commitment to family entertainment, and this new land will offer young visitors an immersive PAW Patrol adventure.”
The PAW Patrol-themed land is being developed through close collaboration between Paramount’s creative team and Merlin’s innovation unit, Merlin Magic Making. Together, they aim to deliver a bold and captivating experience designed to attract new audiences and strengthen the brand’s presence in the family entertainment sector.
